I think all of us can agree that our initial blog posts sucked.* In two months, you might feel that a post you published TODAY sucks. At least, I’m sure I would. All of us become better the longer we do something, and it is VERY clearly seen in blogging.
Most of us (including me) simply continue on blogging while changing our style, becoming better and soon there is significant difference between our current and old posts. We usually hope that it’s never seen and let it be, buried under the new posts.
But that is precisely what you SHOULDN’T do. And I’m here to tell you why.
*Unless, of course, you’re a badass blogger and your posts have always been awesome. HOW. TELL ME.
 Search engines are more likely to showcase old blog posts
I wouldn’t be saying this if I haven’t noticed it with my own blog posts as well. My posts which were published in April 2016 got more views in August 2017 than the whole of 2016 because it appeared in one of the first links for a Google search.
There are a lot of factors which tie in with search engine results, but it is proven that the more backlinks there are, the more likely the blog will appear in search engine results. Older posts would have been linked more in other websites and have been viewed more—making them more “trusted”.
Since they’re bringing in views, you want those posts to have as good content as your current publishing, and also tie in with any new colour themes/information updates.
 Changing your theme may cause your blog posts to not look spectacular anymore
Every time I change my theme, I have this problem. In some themes, the font size is too small and in some it’s too big. Some show the featured image twice, making it look redundant while some may show only the featured image or only the graphics IN the post. I go around changing all the settings in SEVERAL posts when I change my theme. This also applies to font changes.
Different choices have different setting requirements.
Every time you make a change, either you have to make sure it is suitable for all the content that is already up, or you have to go around changing the settings.
 Your content’s quality might have not been as good as it is now
We continuously grow in every way, and this applies to blogging as well. As we learn more, our posts reflect our experience as well and it might almost be as if another person wrote that old post.
You might have also acquired more knowledge on the topic and you could update it to make it more helpful. Therefore, when readers view it they receive more out of it. Updating old blog posts also means updating the content to reflect what’s up NOW. You don’t want your content reflecting a thing of the past.
 You should be able to link back to old posts
As I said above, links matter. Linking to other blog posts, whether yours or someone else’s shows that you’ve done your research and that you’re giving more reference elsewhere. It drives traffic to your linked posts as well.
Therefore, when linking you will definitely think about how that post looks. And if it’s not of the same standard, you might not end up linking it at all. I know I wouldn’t.
What I end up doing is that I spend extra time modifying the old post then, and then linking it to the new one. You could do it this way, but it’s just better to update it in the first place, right?
 Link up new posts in the old ones
If your old posts are receiving traffic from search engines or links, update them and link NEW posts which are relevant. This would drive traffic to your recent posts as well. Use those views you’re getting. Internal linking is always good as long as it’s relevant.
This would, of course, increase the trust in your old post as well because it has more links.
Due to all the reasons I’ve mentioned above, I highly recommend updating your old blog posts. You could make it an ongoing process and do it slowly (as I do). Don’t worry too much to sit down a whole day and do it all at once. Update and change at your own pace, but do think about it.
Do you update your old blog posts? Are do you let them be buried and hope no one ever sees them again? Do you agree with the points I’ve mentioned? Are there any others you can think of? Let me know in the comments!